LGH Hotels Management Wins Initiative of the Year at the miaList 2025 Awards for ‘Summer Pops’ sales campaign.
11th November 2025 – LGH Hotels Management is thrilled to share the news that their ‘Summer Pops’ Sales Campaign 2024 has WON Initiative of the Year at the miaList 2025 Awards, which took place on 7th November at the newly opened Masters Suite at The Belfry Hotel & Resort.
The creative campaign scooped Gold, with Silver and Bronze being awarded to Edwards & Finn Consultancy Ltd and The Power of Events, respectively.
The awards brought together professionals from across the meetings and events sector to celebrate the passion and creativity driving its continued success and recognised the most impactful initiatives across a range of UK businesses.
The Summer Pops campaign by LGH Hotels Management – the brand’s biggest B2B initiative to date – invited UK corporate bookers and agents to embrace the summer spirit with the chance to win a share of travel and shopping vouchers. Bookers were encouraged to ‘check-in’ to participate, receiving a ‘boarding pass’ and becoming eligible to win exciting prizes.
As a major player in the UK corporate meetings market, boasting over 40 prime UK locations, 350 meeting rooms and event spaces, and over 7,000 bedrooms, the campaign generated outstanding results and showcased the company’s extensive meetings and events spaces and commitment to the sector.
Gill Jackson, Sales & Marketing Director at LGH Hotels Management says, “We were thrilled to see the sales & marketing team pick up this award as Summer Pops really encapsulated our brand personality, our desire to go above and beyond with a fresh approach and to support the sector. It presented an opportunity to promote our amazing spaces – be that our stunning refurbished The Queen at Chester Hotel or our new super smart spaces and innovations throughout our Holiday Inn and Crowne Plaza properties, always located close to UK travel hubs”